With the need to build effective marketing channels to proactively obtain direct guest sources, on October 23rd, 2023, at the Furama Resort Danang, IBH Academy coordinated with Danang Hotel Association organize the training course “Building a sustainable customer source” for members of the Danang Hotel Association.
Under the guidance of Mr. Nguyen Thanh Long – Master of Marketing from Swinburne University, Australia; Head of Economics Department at British College – BTEC – FPT, the students learned basic principles to identify content and create funnels on digital channels to create a continuous and sustainable customer source and understand why building funnels and using content are becoming increasingly important as well as how to identify content and understand the customer journey.
The training session had the presence of Mr. Nguyen Duc Quynh – Chairman of the Danang Hotel Association, Mr. Le Dinh Nam – Vice Chairman and Head of Training and Digital Transformation Department of the Danang Hotel Association, Ms. Truong Thi Lan Huong – Standing Executive Committee Member and Ms. Ngo Thi Huong – Member of the Executive Committee of the Danang Hotel Association and 60 participants from different hotels and resorts.
